Made by creativity for creatives

The Short Story

We kept hearing the same thing from creators:

“I love what I make, but I have no idea how to sell it.”

At the same time, customers were searching for products that didn’t exist, or were buried under mass-produced junk.

So we started building SomebodyMakeIt: a smarter system where great product ideas are validated first, and only the ones people want get made. Locally, securely, and fairly.

We connect people with ideas, makers, and manufacturers to build custom, on-demand products.
No waste. No guesswork. Just better ways to create.

👋 Meet the Founders

Tonje Brattås brings business brains, storytelling, and a relentless drive to make things happen.
Weronika Budnik brings deep product thinking, design clarity, and the kind of technical vision that makes hard things look simple.

We’re building SomebodyMakeIt by combining two very different skillsets and one shared obsession:
Fixing how physical products are created, validated, and brought to life.

  • SomebodyMakeIt is a decentralized platform that connects ideators, makers, and consumers to validate and produce physical products only when there is real demand. It’s designed to reduce waste and risk by ensuring that only the products people actually want get made.

  • Consumers express interest by voting or pre-ordering product ideas. When an idea is validated, local makers produce the item. Creators earn royalties via smart contracts, and digital blueprints are licensed to production partners—all secured by Web3 technology.

  • SomebidyMakeIt is open to anyone:

    • Ideators/Creators: Those who have unique product ideas.

    • Makers: Skilled producers and local manufacturers ready to build validated products.

    • Consumers: People looking for custom, high-quality, or niche products.

  • Unlike traditional marketplaces, we focus on demand validation. We ensure that products are only built when proven to be wanted—eliminating the guesswork, overproduction, and waste typical of current manufacturing models. Plus, our decentralized system protects IP and ensures fair revenue sharing.

  • We leverage smart contract technology to secure creators’ IP. All transactions and royalty distributions are transparent and automated through a federated IP storage system.

  • Local production partners license approved product blueprints from our platform and manufacture products on demand. This approach reduces shipping costs, bypasses tariff issues, and fosters sustainable, community-focused manufacturing.

  • Global trade disruptions and escalating tariffs have made traditional manufacturing and export more challenging and expensive. By enabling local production and demand-driven manufacturing, we offer a timely solution that mitigates the impact of these issues while promoting sustainability.

  • SomebodyMakeIt was founded in Norway , by Tonje Brattås and Weronika Budnik. Tonje brings business strategy and startup grit, while Weronika—our CPO with a background in architecture, design, and full-stack development—leads the product vision and integration of technology.

  • If you have an idea, are a maker, or simply want to support a better way to produce and share products, sign up on our landing page, join our community, or reach out directly via our Contact page. We also welcome potential pilot partners and investors to join us on this journey.

  • Our MVP is currently in beta testing and generating feedback. We're targeting a public launch for the app in Q2 2025 and for the more robust web solution in Q3 2025. Stay tuned for updates!

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